Celebrating film day and night
The Landesmuseum held a competition for a new open-air cinema in their courtyard. The winning concept merged the open-air cinema with gastronomy to make the venue attractive all day long. We developed a holistic brand with eye-catching visuals and then transformed it into a 360° experience.
The Hofkino is a fascinating new world of experience for cineastes and connoisseurs. And a special holistic brand experience with high impact across a wide variety of touchpoints. From the multidimensional brand design with more than 100 defined colors to the 360° campaign in multiple Swiss cities to the sustainable architectural concept with Swiss wood: everything plays together to make the core values of the Hofkino come alive for all the senses, both day and night.
More than 28,000 visitors attended the on-site experience.