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Empower Your Brand
Answer a Few Questions, Get Your Custom Employer Brand Strategy Recommendations in 5 Days from Lisa!
What’s your name?
*
Company Name
*
How about your email address?
*
Please indicate your biggest concerns related to people and culture at your organization. Please select all that apply.
Improving Employee Engagement
Improving Employee Awareness
Talent Attraction
Retention
Leadership Development
Internal Communication
Building Pride and Alignment
Leadership Behaviours
Employee Experience
Other (please specify)
Has your organization developed a clearly defined Employee Value Proposition (EVP) that has been validated through employee research?
Yes
Yes, but we can further develop this area
No, but we are working on it
No
I dont' know
Does your organization regularly conduct research with external talent on employer brand awareness, preferences, job seeker behaviour and perceptions?
Yes
Yes, but we can further develop this area
No, but we are working on it
No
I dont' know
Has your organization conducted a gap analysis of your EVP and the employee experience?
Yes
Yes, but we can further develop this area
No, but we are working on it
No
I dont' know
What department in your organization oversees Employer Brand Strategy for Your Organization?
We do not have an employer brand leader at the moment
Talent Acquisition
Culture
SVP HR/CHRO
Marketing
Communications
Other (please specify)
Has your organization identified internal brand ambassadors and provided the tools and guidance to enable them to effectively advocate for the organization.
Yes
Yes, but we can further develop this area
No, but we are working on it
No
I dont' know
Are your leaders trained and supported to deliver on your employer brand promise and employee value proposition (EVP)?
Yes
Yes, but we can further develop this area
No, but we are working on it
No
I dont' know
How do you currently measure the success of your Employer Brand Strategy?
We do not currently have analytics in place to measure our employer brand
Talent Applications
Referrals
Social Media Engagement
Source of Applicant
Awareness and Preference Metrics
Employee Experience
Employer Ranking Sites
Employee Engagement
Other (please specify)
Are employees, alumni and candidates talking about your organization on review websites, such as Glassdoor Rate My Employer, and Indeed in a way that is consistent with your employer brand objectives and EVP?
Yes
Yes, but we can further develop this area
No, but we are working on it
No
I dont' know
How is your organization currently promoting and sharing your employer brand? Please select all that apply.
Internal Communication
Career Website
Career Fairs
Facebook
Twitter
LinkedIn
Youtube
Instagram
Snapchat
Google Plus
Paid digital ads
Radio
TV
Newspaper
Campus recruitment
Job Boards
Glassdoor
Other (please specify)
What are your biggest threats to your employer brand at present? Please select top 3 that apply.
Employee Engagement
Employer Review sites such as Glassdoor, Indeed
Old careers page with limited mobile optimization
Lack of Talent Awareness
Location
Corporate Re-brand
Competition for skills
Employee Turnover
Organizational Change
Other (please specify)
What are you looking for your employer brand strategy to impact in your organization? Please select the top 3 that apply.
Elevate Talent Attraction and recruitment results
Improve Employee Engagement and Culture
Help Communicate a Consistent Message
Lack of Establish a Consistent Employee ExperienceTalent Awareness
Retention of Top Talent
Rebrand Creative and copy
Localize a global employer brand strategy
M&A Integration
Other (please specify)
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