The Brief

Gravis had the tech, cutting-edge robotic excavators with over a decade of development behind them, but as a startup, their brand presence didn’t match their innovation. With BAUMA, the world’s largest construction trade fair, on the horizon, Gravis wanted to make a statement. The goal was to stand out, just like their technology does. But how do you bring a traditional, old-school industry into a future where you can move a mountain with the tap of a finger? They needed a full-spectrum brand experience that captured their vision: bold, advanced, and ready to shake things up.

Engineering the Experience

We started with a brand refresh, sharpening their identity to reflect the ambition behind the tech. This wasn’t just about some nice pictures or colour palette. We redefined strategy, shaped key messaging, and created detailed personas to anchor their communication within a techy design. Together with our booth design partner Hauser & Partner, we brought this new narrative to life through a striking on-site presence at BAUMA. From image and 3D model explainer videos to social media assets, a brand new homepage and marketing comms, we built a cohesive visual and verbal ecosystem that spanned every touchpoint, to be used before, during, and after the event.

The Outcome

Gravis did exactly what they came to do: they switched up the game. Their booth was easily one of the most distinctive at BAUMA: bold, immersive, and impossible to ignore. The revamped brand cut through the noise of a crowded industry, sparking conversations, media attention, and new business opportunities. With a clearly defined voice and visuals to match, Gravis positioned themselves not just as participants of BAUMA, but as pioneers. The booth buzzed, the content resonated, and the splash was real - exactly as intended.