Die Drum Awards sind ein globales Auszeichnungsprogramm, das die besten Praktiken, die besten Unternehmen und die besten Personen in der Marketing- und Kommunikationsbranche auszeichnet. twofold hat das 360° Markenerlebnis Hofkino von Allianz in den Wettbewerb eingebracht und „The Drum“ mit nach Hause genommen.
The Anthem Awards celebrate purpose-driven work across the world, projects that spark real impact, inclusion, and change. And this one hits close to home.Together with Pro Juventute, we created a series of six explainer videos for schools across Switzerland, helping kids and teens understand how social media, gaming, and online validation shape their mental health and sense of self-worth.
Our goal was clear: make digital literacy engaging, age-appropriate, and real - without preaching. These videos became part of Pro Juventute’s MediaMentor program, a toolkit teachers can use, students can relate to, and that sparks conversations which stick long after the screen goes dark.To see our work recognized alongside names like MTV and Drag Race: Asian Awareness Month makes us incredibly proud, but even more, it reminds us why we do what we do.
At twofold, we believe creativity is most powerful when it builds understanding. Whether we’re training neurodivergent apprentices or shaping campaigns for social change, we want our work to move things forward.
Huge thanks to the Pro Juventute team for the trust, to our apprentices and creatives for the passion, and to everyone pushing for a more thoughtful, inclusive digital world.
Neurodiversity is our superpower. And this award? Another reminder that difference drives impact.
Lies mehr über unsere Fallstudie hier:
https://www.anthemawards.com/winners/list/entry/#!education-art-culture/education-or-literacy-program-or-platform/empowering-digital-natives-a-national-education-initiative/0/twofold/609223
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